An interdependent relationship is one where multiple parties depend on each other to excel. Often, these parties can find success on their own, but together they can help each other to unlock a new level of success.

The values highlighted by a brand are the values that prospective customers will associate with your brand.

How important is your brand? One mistake that many make is underestimating the importance of branding. Markets are more saturated than ever, “functionality” is no longer the primary benchmark for product choice.