Whether a first time customer or a returning one, the customer’s experience with a brand is, in most cases, the ultimate decider whether they will invest time or money in a service or brand and the absolute decider whether the seeds of loyalty in a brand will be planted. 

How important is your brand? One mistake that many make is underestimating the importance of branding. Markets are more saturated than ever, “functionality” is no longer the primary benchmark for product choice.

Is less still more? Or is less really just... less?