Stone Group Foods
A truly authentic Jamaican brand.
Client: Stone Group Foods
Location: London, UK
Project Duration: 7 months
Scope of work: Total brand development
(Logo, Product Packaging, Website, Promotional video, Business cards, Letterhead, Brand guidelines, Email templates & HTML signatures)
“We wanted our brand to stand out and we got just that. Outstanding!”
A Caribbean brand with a difference. Stone Group Foods, or simply Stone, is a family-owned Jamaican food import company with a fresh, modern outlook.
The project was extensive — a full branding journey. I worked on everything from consumer research through to the creation of the brand name, logo, and brand guidelines to guide the visual language that would carry across the website, packaging, and stationery.
From the start, we agreed that the typical bright, exaggerated colours typically used for Caribbean products weren’t the right direction for Stone. The Caribbean doesn’t need to be represented by the loudest shade of every colour — my goal was to create something recognisably Caribbean, but in a way that felt authentic. The tagline “Let’s get together” came naturally as a way of capturing the family spirit at the heart of Stone Group Foods.
The outcome is a brand identity that feels current yet grounded, with a colour palette that’s thoughtful and a minimalist style that ties everything together. What we ended up with is something that reflects the honesty, warmth, and family values at the core of Stone — and I’m proud of how seamlessly it all came together.
