Stone Group Foods
A truly authentic Jamaican brand.
Client: Stone Group Foods
Location: London, UK
Project Duration: 7 months
Scope of work: Total brand development
(Logo, Product Packaging, Website, Promotional video, Business cards, Letterhead, Brand guidelines, Email templates & HTML signatures)
“We wanted our brand to stand out and we got just that. Outstanding!”
A Caribbean brand with a difference. Stone Group Foods, known as Stone, is a fresh, new, family-owned, Jamaican food import company.
This scope of the project was broad. A complete branding project which included consumer research and development of a brand name, logo and a visual language to apply across various deliverables such as the Stone website, product packaging and stationery.
Searchwell and Stone Group Foods agreed that the bright iterations of colours typically used to distinguish Caribbean products wouldn't be the way to go with the Stone brand. "The Caribbean doesn't need to be represented by the brightest version of every colour, we wanted to create something unmistakably Caribbean but not stereotypically so", remarks Luke. Settling on the tagline "Let's get together" was a way of enforcing the family nature of Stone Group Foods.
The final result of Stone's branding is familiar, yet on-trend, lending itself flawlessly to the authentic, family-oriented, Caribbean brand. With it's carefully selected colour palette, and minimalist edge applied at all touchpoints, the collaboration with Stonedelivers an outcome that speaks for the honest and family-oriented values of the brand.
